Projects
A SMASHING NEW BRAND
BWF
During 2017, the Badminton World Federation appointed Infront Sports & Media AG as their new media and marketing partner and teamup to develop a brand hierarchy, name and new iconography for their existing multi-named tiers of elite events.
Services:
Strategy, Naming, Identity, Design, Brand Architecture, Video Animation
IT’S GAME ON.
Teamup were delighted to have had the opportunity to work with Europe’s leading basketball brand. We’re proud of the resulting work, which tells the story of the Euroleagues’ continued progress. A truly fan-driven brand. A powerful story in today’s world.
Services:
Research, Strategy & Positioning, Identity, Design, Campaign, Brand Architecture
THIS IS THE ONE
The Open
Teamup is thrilled to have played a part in helping The Open further strengthen its ambition and unshakable commitment to the sport and fans of golf everywhere.
Services:
Research, Strategy & Positioning, Identity, Design, Campaign, Experiences, Brand Engagement, Marketing Strategy
LOCALISING THE GUNNERS BRAND
Arsenal
Teamup developed the club’s Asia Tour brand strategy and identity system to best articulate the Arsenal brand with visual appeal to the localmarket.
Services:
Identity, Design, Campaign
FOOTBALL FOR GOOD
Celtic
We were selected to help celebrate 125 years of Celtic Football by providing a platform for consumer and fan engagement in celebration of this great achievement.
Services:
Research, Strategy & Positioning, Identity, Design, Campaign, Interactive & Media Design
HEART OF LONDON RUGBY
Harlequins Rugby
Harlequins Rugby Club engaged teamup to develop the Harlequins Heartland campaign into a long term positioning, activating intangible brand dimensions of home, tradition and loyalty.
Services:
Research, Strategy & Positioning, Identity, Design, Campaign, Experiences, Brand Engagement
I DARE
Under Armour
We provided Under Armour with comprehensive brand platforms and strategic counsel to build brand equity in these new markets and expand into new product categories.
Services:
Research, Strategy & Positioning, Design, Campaign
THE HEART OF ABU DHABI
Al Jazira FC
Teamup’s role was to work with Al Jazira’s executive to de ne a long- term brand strategy and deliver a commercial and marketing strategy aimed at driving attendance and club revenues.
Services:
Research, Strategy & Positioning, Identity, Design, Campaign, Experiences, Brand Engagement, Commercial
CHAMPION YOUR LIFE
PENN Athletics
Teamup helped the University of Pennsylvania articulate their brand’s promise and convert that positioning into the Champion Your Life Campaign.
Services:
Research, Strategy & Positioning, Identity, Design, Campaign, Brand Engagement
EQUESTRIANS MOST PRESTIGIOUS LEAGUE
Global Champions League
Teamup partnered with Global Champions Tour to launch the Global Champions League brand and brands for the 15 inaugural season team identities.
Services:
Identity, Design, Campaign, Brand Architecture
FOR THE PEOPLE
Premier League Basketball
High performance is the heart of the PLB experience, and teamup developed a new league identity to celebrate the culture and entertainment of the this exciting new league.
Services:
Identity, Design, Brand Architecture
About
teamup unites experts in strategy, design, innovation and experience, working with sports most ambitious organisations to harness the power of brand for growth.
Changing beliefs. Changing behaviours. Changing buying habits.
We build
high performance
brands
With over 20 years of experience in strategic fan and brand development, teamup is part of the sports business conversation everywhere it’s happening. Across the world, our clients are evolving their businesses, placing the fan at the core of all they do.
Ask any one of the hundreds of clients we’ve impacted by winning customers, transforming organisations, and achieving best-in-class.
What challenges face your organisation?