Projects

IT’S GAME ON.

EuroLeague Logo

Teamup were delighted to have had the opportunity to work with Europe’s leading basketball brand. We’re proud of the resulting work, which tells the story of the Euroleagues’ continued progress. A truly fan-driven brand. A powerful story in today’s world.

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Services:

Research, Strategy & Positioning, Identity, Design, Campaign, Brand Architecture

THIS IS THE ONE

The Open

Teamup is thrilled to have played a part in helping The Open further strengthen its ambition and unshakable commitment to the sport and fans of golf everywhere.

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Services:

Research, Strategy & Positioning, Identity, Design, Campaign, Experiences, Brand Engagement, Marketing Strategy

LOCALISING THE GUNNERS BRAND

Arsenal

Teamup developed the club’s Asia Tour brand strategy and identity system to best articulate the Arsenal brand with visual appeal to the localmarket.

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Services:

Identity, Design, Campaign

FOOTBALL FOR GOOD

Celtic

We were selected to help celebrate 125 years of Celtic Football by providing a platform for consumer and fan engagement in celebration of this great achievement.

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Services:

Research, Strategy & Positioning, Identity, Design, Campaign, Interactive & Media Design

HEART OF LONDON RUGBY

Harlequins Rugby

Harlequins Rugby Club engaged teamup to develop the Harlequins Heartland campaign into a long term positioning, activating intangible brand dimensions of home, tradition and loyalty.

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Services:

Research, Strategy & Positioning, Identity, Design, Campaign, Experiences, Brand Engagement

I DARE

Under Armour

We provided Under Armour with comprehensive brand platforms and strategic counsel to build brand equity in these new markets and expand into new product categories.

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Services:

Research, Strategy & Positioning, Design, Campaign

THE HEART OF ABU DHABI

Al Jazira FC

Teamup’s role was to work with Al Jazira’s executive to de ne a long- term brand strategy and deliver a commercial and marketing strategy aimed at driving attendance and club revenues.

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Services:

Research, Strategy & Positioning, Identity, Design, Campaign, Experiences, Brand Engagement, Commercial

CHAMPION YOUR LIFE

PENN Athletics

Teamup helped the University of Pennsylvania articulate their brand’s promise and convert that positioning into the Champion Your Life Campaign.

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Services:

Research, Strategy & Positioning, Identity, Design, Campaign, Brand Engagement

EQUESTRIANS MOST PRESTIGIOUS LEAGUE

Global Champions League

Teamup partnered with Global Champions Tour to launch the Global Champions League brand and brands for the 15 inaugural season team identities.

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Services:

Identity, Design, Campaign, Brand Architecture

FOR THE PEOPLE

Premier League Basketball

High performance is the heart of the PLB experience, and teamup developed a new league identity to celebrate the culture and entertainment of the this exciting new league.

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Services:

Identity, Design, Brand Architecture

About

teamup unites experts in strategy, design, innovation and experience, working with sports most ambitious organisations to harness the power of brand for growth.

Changing beliefs. Changing behaviours. Changing buying habits.

We build

high performance

brands

With over 20 years of experience in strategic fan and brand development, teamup is part of the sports business conversation everywhere it’s happening. Across the world, our clients are evolving their businesses, placing the fan at the core of all they do.

Ask any one of the hundreds of clients we’ve impacted by winning customers, transforming organisations, and achieving best-in-class.

What challenges face your organisation?

Contact

Fred Popp
+44 (0)7889-718179
fredpopp@teamupco.com
Archie Paton
+44 (0)7710 341856
apaton@teamupco.com
Sharlene Sones
+1 (386) 846-8621
ssones@teamupco.com