“Euroleague Basketball’s new brand identity starts with an evolved e-ball, and plays out in a holistic design system across all its competitions to deliver a forward-thinking, sophisticated and inclusive brand expression. Designed to work seamlessly across all digital platforms, retail channels and devices, our new brand mark preserves our heritage by evolving our iconic e-ball and crafting an extendable wordmark system.

Euroleague Basketball needed a creative partner to carefully guide the process, deliver strategically and beautifully. Teamup had the right experience and delivered beyond our expectations.”

Alex Ferrer Kristjansson – Director, Brand & Communication Euroleague Basketball