We are TeamUp
A proudly independent creative consultancy, experts in finding ways to futureproof brands and fuel growth.
We have deep sports-sector expertise, building brands designed for growth and market impact. Over 25 ambitious minds work across continents, with offices in New York City and London and partners in Tokyo.
We bring together four core capabilities
Brand creation
We form and transform brands and brand experiences.
Proposition development
We build new propositions for emerging opportunities.
Experience design
We unlock the impact, identity and utility of your customer experience.
Go‑to‑market planning
We propel new products and brands to market with clever planning and thorough execution.
Strategy measured in growth
22% rise in popularity in EuroLeague markets over the first three years
25% growth in revenues from the Championships over six years
Average club revenues increased from $74.6m to $170m since the repositioning
Brand platforms created for these programmes include Open To All, Game On and Celebrate The Quest.
Reasons clients bring us in
We leverage an unrivalled sports network
Committees, broadcast partners, patrons, sponsors, athletes, coaches and administrators, media and influencers.
We understand national and international sports properties
Their challenges, cultures and opportunities — working for or with their unique stakeholder groups.
We understand how brand strategy drives growth
In participation and in fandom, across every market a property competes in.
We understand commercial realities
Leagues, talent and major events need to be serviced differently within the same project.
We understand how to stage and amplify
The world’s biggest sporting properties, from run-of-show to global broadcast.
We understand college sport
Its history, tradition, culture, growth opportunities, pathways, consumption and challenges.
We understand this moment in time
For institutions and athletics departments navigating unprecedented change.
We understand identity
Athletics is a lifetime driver of identity — and we design for that lifetime.
We listen
And carefully consider our clients’ needs before we recommend anything.
Fred Popp
Founder
For over 30 years Fred has assisted clients with the development of corporate brand strategies that create powerful economic engines.
Experienced on both the client and agency sides, Fred has led hundreds of brand building programmes for clients including adidas, Arsenal, Euroleague Basketball, FIFA, Major League Soccer, NBA, NFL, NHL, NY Yankees, Real Madrid, The Ivy League, The R&A, UEFA, Under Armour and the US Olympic Team.
Fred splits his time between Cambridge, England and New York City. He sits on a number of education and charity boards and is a frequent lecturer on marketing and brand management at NYU, Columbia University and University College London.
We help market leaders futureproof
