Brands built for growth and market impact.
Deep sports-sector expertise. Over 25 ambitious minds working across continents, with offices in New York City and London and partners in Tokyo.
Meet TeamUPWhere we work
From global federations to Ivy League campuses, our work sits in four places. Each one begins with the same question: what will make this brand matter more tomorrow than it does today?
01
About TeamUp
Who we are, how we work, and the four capabilities we bring to every brief.
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02
Governing Bodies
Federations, leagues and championships repositioned for global growth.
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03
Brand Experience
Stadiums, memberships and matchdays designed around the fan.
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04
Higher Education
Universities and athletics departments united behind one brand idea.
ExploreWe bring together four core capabilities
Brand creation
We form and transform brands and brand experiences.
Proposition development
We build new propositions for emerging opportunities.
Experience design
We unlock the impact, identity and utility of your customer experience.
Go‑to‑market planning
We propel new products and brands to market with clever planning and thorough execution.
Growth you can count
We help market leaders futureproof
